Saturday, January 29, 2011

the big fig newton of life

The kids at least act amused when I tell them about the great ad campaigns of yore. The plop plop, fizz fizz of Alka Seltzer and I can't believe I ate the whole thing! Wendy's Where's the Beef, which made Clara Peller a star at 80-something. The stunning tv spot about pollution with the tear running down the cheek of a Native American man. A personal favorite: The Big Fig, with a guy in goofy costume doing a silly dance. We did it at the bus stop and packed Fig Newtons in our lunches. They've got the inside on the outside and the outside on the inside, went one line of the song. We had dinner with friends last night, one a psychiatrist, and talked about the very same thing. Not about cookies, but people. And how the inside often shows up on the outside, in ways that can be wonderful or not. But are always a reminder that the two parts of whole work best together.

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