Wednesday, October 1, 2014

an ad for autumn

In advertising-speak, orange and gold is the official color palette of October and the scarecrow is its brand ambassador. The brand promise is that this month will make you glad to be alive. Its essence is exhilaration. Core attributes include: crisp temps, changing leaves, the crackle of a wood fire, a bucket of candy. But the trick, the treat and the truth is, October can't be packaged and is not for sale. It's a gift. Thirty-one days of sights, smells, sounds, tastes and textures evoking extreme joy and morphing into glorious memories. All you have to do to open the gift is open your heart.   

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